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عمومی::
جو/فضای خرده فروشی
Retail environment Shopping street Atmospherics Physical design Tenant variety Pleasure
as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment
The physical retail environment has provided the setting for consumer engagement and has become the focus of retailers and brand owners (Ogden- Barnes and Barclay, 2011).
Research has identified three primary sets of atmospheric cues utilised in many retail environments.
Graphic materials used throughout the retail environment can act as a link between the merchandise on display and the target market.
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